Aveda Salons are leading by example.
Each year Aveda uses the month of April—Earth Month—to generate money for organizations working to protect clean water. As part of that incredible program, Aveda Salons in Idaho have donated more than $150,000 of their sales to Idaho Rivers United over the past five years.
That’s money that goes a long way for a small organization like IRU, and it goes directly into the organization’s program work. In 2017 it was used to protect the Selway River from logging, alleviate methyl mercury contamination in the Snake River and educate Idahoans about wise water use, to name a few.
“Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society,” said Aveda founder Horst Rechelbacher. “At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beautify, but around the world.”
As another example of Aveda’s incredible commitment to the environment, the company is the first beauty company in the world to manufacture its products using 100 percent wind power.
In Idaho, Aveda regional sales manager Erin Thompson has emerged as one of the leaders advocating for clean water and healthy rivers.
“In honor of Earth Day, April 22, we set the whole month aside to love, celebrate and raise money to protect our amazing Idaho rivers,” Thompson said. “Since 1999, Aveda has raised more than $50 million nationally to help support organizations that do the work of keeping the world clean and green.”
Thompson is an avid participant during Earth Month. Not only does she raise money for IRU, but she helps raise awareness by wearing IRU’s life-size sockeye salmon suit to public events and talking with anybody who will listen about the work IRU does to protect and restore Idaho’s rivers.
IRU Development Director Anna Buschbacher said it’s inspiring to work with a company as large and influential as Aveda that’s also so dedicated to making a difference.
“The importance of this collaborative partnership for some seemed an unlikely team, but once the two missions are presented the ‘ah-ha’ moment that we all need to protect our water becomes an engaging ‘how-can-I-help’ conversation,” Buschbacher said. “It’ been amazing to partner with the Idaho Aveda Salons and their wonderful staff and clients.”